Alumna and her sister launch new clothing boutique

August 29, 2012
By Bill Krueger

Another NC State alumna is working to get a foot in the fashion world. Alaina Tew ’02 and her sister Vanessa Boyd recently opened Swoon Boutique, a trendy clothing shop in Holly Springs, N.C. The store, which boasts on-trend and affordable clothing, shoes and accessories, has been open for almost two months and has already seen lots of foot traffic.

Tew, a communication graduate, worked in event planning prior to collaborating with Boyd, whose background in the fashion industry included working as a buyer for another clothing boutique.


Alaina Tew

“I’ve always been interested in fashion, but my background was definitely more on the marketing, public relations and event planning side,” Tew says. “When my sister and I decided to go into business together, opening a clothing boutique seemed like a great fit.”

While Tew and Boyd are focusing on getting the store up-and-running, keeping product in stock and assisting their customers, they hope to expand to include fun events – like fashion shows – in the coming months.

“I think people might see my current role as a departure from my communication degree, but it amazes me how much my education comes in handy,” Tew says. “I’m constantly interacting with a variety of audiences – distributors, contractors, designers and clients – and knowing how to engage them is critical.”

Swoon Boutique is located at 2112 Werrington Drive, Holly Springs, in Main Street Square off Hwy. 55. The store’s website is also set up for online shopping.

— Caroline Barnhill ’05


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