College of Management Category
When Allen Clapp teaches painting at an art seminar, he tries to keep it simple and take the mystery out of it. Instead of just having them paint landscapes, he takes his students out in the morning and has them engage in a detailed study of the sky.
He has them turn all the way around and study the changes in the sky. He asks them to focus on the look and feel of the clouds.
The abstract exercise might seem normal to an artist, but it seems a bit odd given Clapp’s day job. Though he fell in love with oil and landscape painting as a child in Siler City, N.C., in the 1950s, he was trained at NC State as an engineer (and also has a degree from the Poole College of Management). Engineers can’t think in abstractions. They have to be precise and exact and can deal only in the tangible.
But Clapp, who owns the power and utilities consulting firm Clapp Research Associates, likes that his painting and teaching art allows him to step out of his 9-to-5 world. “A lot of my business is so particular. It’s so regimented,” he says. “The more I can step out of engineering, the more I can free up my thinking.”
“Windsurfing at Mama’s Fish House” is one of Clapp’s paintings that will be featured in the WOAS in Raleigh this weekend.
It’ll be an entire world of freedom for Clapp this weekend, as he’s a featured artist in the World of Art Showcase, an annual international art show featuring professional and emerging artists.
And the honor to be featured in the showcase is even more special to Clapp this year since the event takes place at the Raleigh Convention Center Friday through Sunday. You can visit the showcase’s link above to find more information on event and ticket information.
Even though the engineer in Clapp likes having a break from his day job, he says that there are certain connections between his profession and his passion for painting that don’t call for him to stretch himself too much.
“One of the things about engineering is that you need to understand relationships,” he says. “You need a plan. And both of those are a must for painting. You look at an abstract painting, and you see there are rhymes and reasons to it.”
James Wilde set out in 2010 to climb to the highest peak of all seven continents. But after he got sick on a climb, his goal changed from a that of a personal nature to one that could touch as many lives as possible.
As a result, he founded GlobalH2O, a nonprofit whose aim is to supply the people of northern Uganda with clean water. Wilde, who graduated from NC State in 1992 with a degree in business management, chronicled his journey in his book Moving Mountains.
We caught up by e-mail with Wilde, who now lives in Germany, to talk about the origins of his quest and where it led him.
How did that quest turn to a more humanitarian one along the way? I always raised funds for charities. Even while I was at NCSU, I worked with my fraternity, Kappa Alpha Order, to raise funds for muscular dystrophy. It was however the bout of dysentery that I came down with while training for Everest in the Himalayas (on Cho Oyu) that led me to the water crisis, and the founding of Global H2O.
What are the efforts of GlobalH2O? We have delivered more than 30 projects to the people of war-torn Northern Uganda, and these projects now deliver clean drinking water to approximately 60,000 people. I always say that if you want to build a school or a health clinic or a community, none of it can be achieved without a clean water source.
What message do you want people to take from your book? Our achievements are limited only by the boundary of our dreams. Each of us has an Everest inside us.
Where and when did your love of mountain climbing begin? Well-,I am terrified of heights. I guess it was that moment on top of Kilimanjaro that changed the trajectory of my life…completely. Being atop the largest free-standing mountain in the world gives you what the Germans call “Weitblick” – an amazing perspective and ability to see great distances.
You used to write for the Technician. How long had it been since you had written? I had not published anything since the time at the Technician. It was not difficult for me to write. I had been keeping a journal during my adventures, so writing the book began with stitching the journals together.
What’s harder, climbing a mountain or writing a book? The editing is the hardest. The work is never done. Everest though was really amazing. The mental challenge of going through my physical limits and the natural stops and barriers I had set was the toughest. My fears were almost overwhelming, and I certainly owe it to my two team mates that I made it to the top.
Anna Rains came to NC State thinking she wanted to study plant genetics. She even did some undergraduate research for a year thinking she had made the right decision. But she soon got restless and wanted to take some time to figure out what she really wanted to do.
During that time, Rains never got too down or “blue” about switching directions to become a business major in the Poole College of Management. That patience now affords her the chance to be blue almost every day.
Rains is the assistant stage manager for the world-famous Blue Man Group, a traveling troupe of performance artists who offer a unique theater experience with paint, drums and other props. She landed the gig in August after attending a conference having to do with jobs in the theater. She will stay on the road with the Blue Men until June 2014.
While in school at NC State, Rains got an internship in Manhattan, and it was there that her love of the theater began. “When I was up there, I got to see a lot of the theater shows,” she says. “My high school didn’t even have a theater program, so it was more a later-in-life type of thing.”
So Rains focused on studying human resources back at Poole College. And she joined up with University Theatre on campus to start gaining experience in stage managing. “They were the most influential people during my time at State,” she says. “The wanted so much for their students to succeed. They were the ones who pushed me to attend the theater conference where I interviewed for this job.”
Now on the road full time, Rains helps with rolling in to a town and unloading for a show. She puts up house signs in venues’ lobbies. She coordinates the ushers. And during the show, she’ll actually make the calls as far as the lights and the music. She’s one of the 24 people who make the Blue Men come to life. That includes cast, musicians and crew.
With that small of a crew, Rains says it’s been an easy transition to the nomadic life of a stage manager. “We work together, live together and play together,” she says, laughing. “It’s very family-esque. Very dysfunctional family-esque, but in a cute sitcom type of way.”
Since August, the job has taken Rains to places she never got to see growing up. She says Tulsa was an interesting place to get to know. Her favorite stop has been Montreal.
And the job’s taught her that there’s actually a lot of red flowing in the Blue Man Group. It turns out one of the performers, Brian Tavener, who graduated from NC State in 2007, has been donning the blue paint since 2007.
Caldwell Fellows and alumni came together in the Brickyard this weekend to turn scrap planks of plywood into a red lean-to for the 22nd annual Shack-a-Thon, a weeklong fundraiser for Habitat for Humanity of Wake County.
Beginning Monday, the shack became a temporary home for participating Caldwell Fellows. In addition to manning their shack during the day, the Fellows will take turns spending the night until the event ends at 5 p.m. Friday.
Julia Rao and Ryan O’Donnell pass time in the Caldwell Fellows’ shack.
Julia Rao, a sophomore in mechanical engineering, helped build the shack on Sunday and was one of the first to staff it on Monday.
“When we started we had absolutely no plan,” Rao says. “I’m impressed we were able to make it look this good.”
Ryan O’Donnell, a junior in business administration, joined Rao in the shack. Looking up from his Chinese homework, he mentioned that this year’s shack is slightly larger than those in previous years. “We’ll be able to fit more people in it, that’s for sure,” he says.
According to Shack-a-Thon rules, each organization’s shack must be manned by at least two students at all times and can be no larger than 12-by-12 feet.
Last year, the Fellows raised about $3,400 and placed third behind the first-place Poole College of Management and second-place College of Natural Resources. According to Summer Higdon, a senior in wildlife biology and leader of the Caldwell Fellows’ Shack-a-Thon effort, the group hopes to raise $4,000 this week through in-person and online donations.
In addition to collecting donations, the group will raffle off donated gift certificates and coupons from local restaurants.
Higdon says she plans on spending most of her free time in the shack this week. “Everyone seems really excited about it,” she says. “It’s more exciting when you can see it there and you think ‘oh I get to live in this shack, that’s really cool.’”
To contribute to Habitat for Humanity through the Caldwell Fellows, visit 2013ncsushack.kintera.org.
– Alex Sanchez
The Caldwell Fellows program is an intensive leadership-development scholarship program that was created by the Alumni Association to honor the legacy of Chancellor John T. Caldwell.
Some had ties that went back four generations; others brought a mom or dad who went to NC State. And for one mother and son, the Alumni Association’s Legacy Luncheon this weekend was particularly meaningful. Hristiyana Zhelezova became an NC State alumna and a legacy parent all in the space of a few months.
The luncheon is an annual tradition that brings together new students whose parents or grandparents are alumni, and parents get a chance to pin their child with a “legacy pin’’ to welcoming them into the Wolfpack family.
Zhelezova and her son Paskal came to the United States from Bulgaria six years ago along with her husband and daughter. The family didn’t speak English, and Paskal enrolled at Apex (N.C.) High School, taking English as a second language courses while his mother studied as well.
She had been a lawyer in Bulgaria and after mastering the language, was able to transfer the credits from her education to NC State and enroll in a master’s program in education, earning her graduate degree in May. Paskal graduated from Apex High, and spent two years at a community college before transferring to NC State and the Poole College of Management. “It was extremely difficult,” she said of the first few years in the United States. “But we worked hard.”
Paskal says he is thrilled to be able to study economics at NC State. And his mother was beaming as she pinned the legacy pin on Paskal. “We came here to build a new life,” she said. “Now our history will be here at NC State.”
The crowd of more than 700 parents, grandparents, students and siblings enjoyed a buffet lunch at the McKimmon Center along with pictures with Mr. and Mrs. Wuf and words of advice from Chancellor Randy Woodson (“Go to class,” he said.).
Paul Ridgeway, president of the Alumni Association’s board of directors, spoke of the excitement of students beginning a new chapter in their lives — but also of the emotions parents were likely feeling. “You will realize that they have really moved away,’’ he said to the parents, “and they likely will not return to live in our homes.” Ridgway should know. He was also there as a proud parent and alumnus, pinning his own son Isaac, who is an entering freshman.
“Hopefully, NC State has been a parent of these students’ lives since birth,” said Benny Suggs, executive director of the Alumni Association. “They have heard their parents’ stories, attended football or basketball games, seen the NC State symbols on sweatshirts and T-shirts and know the fight song by heart.”
His words were proven correct when the crowd stood up for a special appearance from the NC State Marching Band and sang, “We’re the Red and White from State.” Paskal and Hristiyana Zhelezova were clapping as loud as anyone.
—Sylvia Adcock ’81
Johna Edmonds won her first pageant at the age of 12. At 24, she is the new Miss North Carolina and is going to contest for the Miss America crown in September.
Between the years, she has studied accounting at NC State, where she earned a bachelor’s degree in accounting and is two classes away from her graduate degree. Edmonds also has a job lined up with professional services firm Ernst & Young and is an accomplished singer.
“It truly was this dream since childhood,” Edmonds says. “I used to go around with my doll when I was little, watch the pageant and say I want to become Miss America.”
Edmond’s childhood experiences were the motivation behind the platform she will promote as Miss North Carolina — promoting youth literacy. “When I was younger, in second grade, I struggled with reading myself,” she says.
Few years ago, Edmonds helped her mother’s fourth grade class at Littlefield Middle School at Lumberton, N.C., her hometown, prepare for a Battle of the Books competition. The class won the county championship.
“I was thrilled by the passion of the children,” she says. “It was so exciting. And these students were the top of their class. I realized that I wanted to spread this passion and excitement to other children. Reading is essential for being able to reach any goal and I want to give that to every child. The crown gives you a portal to do so, and with my own struggle with literacy, it made more sense.”
Edmonds has been busy making public appearances and meeting people across the state to help promote her platform. She has spoken to the state House of Representatives about literacy. She has also met with June Atkinson, the state superintendent of public institutions, to further her cause.
“I will use the next year talking to people about reforming public institutions and enhancing policy focus on increasing literacy. It’s like getting back to the basics of education,” says Edmonds. “I want this to be my legacy.”
Edmonds also serves on the board of directors for the Helps Education Fund, an organization started by NC State psychology professor John Begeny to support educators in their efforts to improve education outcomes. She also volunteers at the YMCA as a tutor and helps children with reading.
Her next focus is the Miss America competition. She is particularly excited about the shoe parade to be organized as part of the competition. “I will be wearing NC State gear for the shoe parade. I am so excited about that,” she says.
After her pageant responsibilities are over, she wants to begin her job at Ernst & Young. “I am looking forward to joining E &Y once this is over,” she says. “I will consider other opportunities like that of public motivational speaking or entertainment that may come along later.”
In 1994, soon after his father’s death, Ged King was called upon to lead his family’s ten year-old marketing firm, The Sales Factory (TSF), in Greensboro, N.C. Soon after, King was running from vendor to vendor negotiating debt re-structuring, battling mortgage claims and trying to save a firm that was going downhill.
Within a year, King had not only saved his marketing firm but also made it profitable. In the last 12 years, King has re-organized the business and led the marketing agency to a 1,400 percent increase in profits. The agency has run marketing campaigns for brands such as Craftsman, Texas Pete and Wrangler. King’s business continues to expand and he is trying to broaden its regional niche into a national presence with new offices planned in New York and San Francisco.
In May, King was named the Small Business Person of the Year by the Greensboro Chamber of Commerce. King is a 1990 graduate of NC State, where he majored in industrial engineering.
“When I took over the company, we were still grieving my father’s death and due to inexperience and greed we blew through all of my family’s money,” he says. “I remember two days before Christmas, my mom called me and said that the bank has called and asked for the house. That was an acute moment.”
Turning things around is not new to King Before joining TSF, King was involved in the business transformation of a $5-million metal stamping company to a $50-million consumer products enterprise.
King also underwent a personal transformation when he and his employees at TSF teamed up to encourage each other to become physically fit. The result was significant weight loss, reduced blood pressure and increased productivity.
“My dad died when he was 54, I am 45 and I am getting close to the age my dad died,” King says. “And I do not want that. So that’s how it started, instead of going to the bar after work, we go to bike.”
In the last 3 years, King’s wellness initiatives have led the company’s employees to quit smoking, run marathons and take up endurance biking. King provides his employees with free bikes to cement his commitment to the cause.
King always knew he was going to go into sales and marketing, a passion passed on to him by his father. But, he says, his company benefits by what he learned at NC State while pursuing his degree in engineering. King is also exploring collaboration opportunities with the College of Management.
“I use a lot of quantitative research and statistics that I learned at State … that has helped make the difference for my company,” he says.
Jeramy Blackford ’04 was about to receive a call he’d been waiting for since he’d been at NC State studying business at the Poole College of Management in the early 2000s.
Back then, he had felt something had been missing in his life, so he auditioned for several plays and rekindled his love for acting, which he had first felt in high school.
A job at the Alumni Association running student programs followed graduation, but Blackford still felt that longing. So he released an album with his band, Kennebec, in 2007 and hired an agent. He started acting in some shorts and independent films. He left his job to pursue acting full time.
And then on a Monday last November, the phone rang offering him his first high-profile acting job.
The casting directors of ABC’s Nashville wanted Blackford for a part playing guitar in the band for one of show’s main characters. “I actually heard back from them on a Monday at 5:30 p.m.,” he says. “They were telling me I needed to be in Nashville at 6:30 [p.m.] the next day.”
And so Blackford was on his way to Nashville and to pursue his Hollywood dream.
It’s a 540-mile drive from Blackford’s home in Raleigh, and as soon as he hung up the phone, he was in his 2007 Mini Cooper, embarking on his nine-hour trip on I-40 West to Nashville. But it was valuable time considering the homework assignment the directors had given him. “That was one of the scariest things when I found out I got the role,” he says. “They tell me, ‘By the way, you need to learn these three songs. The role was for a lead guitar player, and I’m more of a rhythm guitar player. So for nine hours, I’m trying to learn these mp3s of my guitar parts turned up.”
Blackford made it to the set in Nashville, schooled in his parts. He found the show’s stars, like Hayden Panettiere, to be gracious and welcoming. He got his first taste of Hollywood, as he got a different hair and makeup artist than the rest of the backing band for Panettiere’s character because Blackford had a speaking part. And his scene went off without a hitch.
The episode aired January 16, and Blackford hopes it’s just the start. “Kind of the way that show has worked is that guitar players have jumped around from band to band,” he says. “I’m holding out hope that it will turn into more.”
But he can at least cross one goal off of his list for now. “That was a goal of mine, to land a large profile role, like on an episodic,” he says. “Just to experience it on a bigger stage, just to see how the bigger machine works.”
NC State University, the Wolfpack Club and the Alumni Association will recognize some of NC State’s greatest stars tonight at Prestonwood Country Club in Cary, N.C., honoring 18 alumni and friends of the university for their professional and personal accomplishments and their continuing support of NC State, the Wolfpack Club and the Alumni Association.
The honorees at the 9th Annual NC State Evening of Stars are:
COLLEGE DISTINGUISHED AWARD RECIPIENTS
Tommy Bunn ’66, College of Agriculture and Life Sciences: Bunn, president of the U.S. Tobacco Cooperative, has spent more than 45 years in the tobacco industry. He got his start growing tobacco on his family farm, then went on to work for 21 years as executive vice president of the Leaf Tobacco Exporters Association and the Tobacco Association of the United States. He also worked in the U.S. Department of Agriculture and the N.C. Department of Agriculture, and was a charter member and chairman of the Golden Leaf Foundation Board of Directors.
Charlie Stuber ’65 PhD, College of Agriculture and Life Sciences: For more than 35 years, Stuber held a joint appointment as a genetics professor at NC State and a research geneticist with the U.S. Department of Agriculture’s Agricultural Research Service. Stuber then came out of retirement to return to NC State in 2006 to develop and direct the Center for Plant Breeding and Applied Plant Genomics. The USDA Agricultural Research Service named him the Outstanding Scientist of the Year in 1989 and inducted Stuber into their Science Hall of Fame in 1989.
Steven Schuster ’73, College of Design: Schuster is the founding principal of Clearscapes, a full-service architectural design firm in Raleigh. Under Schuster’s leadership, Clearscapes has been recognized with more than 75 design awards and worked on such notable projects as the Marbles Kids Museum in Raleigh, the Haw River Ball Room, the Raleigh Convention Center and the Contemporary Art Museum. Schuster is also a national leader in the historic preservation community. He serves on the Board of Visitors at NC State.
Robert Bridges ’70 MED, College of Education: Bridges taught sixth grade and then high school in Wake County before becoming principal at Crosby-Garfield Elementary School. He then went on to work in Wake County’s central office as a director, assistant superintendent and deputy superintendent before becoming the superintendent in 1984. After five years leading the state’s second largest public school system, Bridges went on to become provost at St. Augustine College in Raleigh, and then worked as an education and management consultant and chaired the N.C. Advisory Commission on Raising Achievement and Closing Gaps.
Stephen Angel, ’77, College of Engineering: Angel is chair, president and CEO of Praxair, Inc., a Fortune 300 company that ranks as the largest industrial gases producer and distributor in North and South America, with sales of $11 billion in 2011. Before joining Praxair, Angel spent more than two decades at GE, most recently as general manager of the company’s $2 billion power equipment business. He serves on the board of directors of the U.S.-China Business Council and PPG Industries, and is a member of the Business Roundtable, the Business Council and the U.S.-Brazil Forum.
Jimmy Clark ’74, College of Engineering: Clark is the owner and president of Guy M. Turner, Inc., a diversified company that is a leader in the handling and moving of the heaviest equipment in the fields of rigging, machine tool installation, crane services and specialized transportation. The company has 12 offices in the United States and Canada. Clark serves on the NC State Board of Trustees, as well as on the board of directors for the NC State Alumni Association and the Engineering Foundation. He previously chaired the NC State Board of Visitors.
John Edmond ’87, College of Engineering: While earning his PhD in material sciences and engineering, Edmond teamed with other graduate students and young faculty on some promising silicon carbide research. Upon graduation, the group co-founded what became CREE Inc., one of the world’s top LED manufacturers. Today, Edmond is director of advanced optoelectronics for the Durham-based company, which makes energy-efficient LED lights, lighting components and semiconductor products.
Susan Warren Rabon ’82, College of Humanities and Social Sciences: Rabon is a member of the N.C. Utilities Commission, which regulates the rates and services of all of the state’s public utilities. Rabon, who received her law degree from the University of Virginia, has also worked as a clerk in the N.C. Court of Appeals, as special counsel and then chief of staff for the N.C. Department of Justice, and senior assistant for administration in the office of the governor. She has previously served on the NC State Board of Visitors.
Kevin Beasley ’79, Poole College of Management: Beasley, a CPA, is a partner-in-charge of tax practice at the Raleigh office of Grant Thornton, one of the Big Six international accounting firms. He previously worked at Arthur Anderson, where he rose to the position of partner and earned a spot in the inaugural class of the NC State Accounting Hall of Fame.
Ray Tanner ’80, College of Natural Resources: Tanner, a former All-ACC baseball player at NC State, was named athletics director for the University of South Carolina last year after spending 25 years as a collegiate head baseball coach, including nine years as the head coach at NC State. Under Tanner’s direction, the baseball team at South Carolina won two NCAA Division I Baseball Championships and made six appearances in the College World Series. Tanner has been named National Coach of the Year three times.
Sung Won Lee, ’60 MS, ’67 PhD, College of Physical and Mathematical Sciences: After earning his graduate degrees at NC State, Lee returned to his native South Korea to lead the S-Oil Corporation to success as the third largest oil refinery in Korea. He also served as chairman of two South Korean chemical companies. But his passion is downhill skiing, and his family built Korea’s oldest and largest ski and snowboard resort, which will host alpine skiing events for the 2018 Winter Olympics and 2018 Winter Paralympics. Lee is founder and president of the Asian Ski Federation, former vice president of the Olympic Council of Asia and honorary president of the Korean Ski Association.
Michael Fralix ’00 PhD, College of Textiles: Fralix is the president and CEO of [TC]2, a company that develops next generation supply chain technologies such as 3-D body scanners used in product development for apparel and equipment, made-to-measure clothing, clothing size and style recommendations and body shape analysis.
Dr. Laura Rush ’97 DVM, College of Veterinary Medicine: Rush began her career as a registered nurse, specializing in the care of cancer patients, before going to vet school. Following graduation, she joined the faculty at The Ohio State University College of Veterinary Medicine and headed a laboratory funded by the National Institute of Health that focused on cancer research in dogs and humans. Rush now works as vice president and associate medical director for GSW Worldwide, a healthcare marketing firm where she helps develop marketing strategies for healthcare companies.
WOLFPACK CLUB AWARD
Nora Lynn Finch, Ronnie Shavlik Award: Finch was a pioneer for collegiate women’s athletics, serving as the ACC’s first female assistant athletics director and negotiated the first women’s basketball tournament television contract with CBS. At NC State, Finch served as head volleyball and softball coach, associate head coach for women’s basketball, and assistant, associate and senior associate athletics director. She is currently the ACC’s associate commissioner for women’s basketball operations and senior women’s administrator. She has been inducted into the National Women’s Sports Hall of Fame.
ALUMNI ASSOCIATION AWARDS
Ryan DeJong ’05, Outstanding Young Alumnus: DeJong, chief operating officer of FIRM Consulting Group, has led the Tampa NC State Alumni Network since 2007. As network leader, DeJong has aggressively promoted his alma mater and the Alumni Association. He recruits and manages volunteers to staff local college fairs and plans many types of group activities for his fellow Tampa Wolfpackers.
Sherice Nivens ’98, Outstanding Young Alumnus: Nivens, cardiac sales manager for Intuitive Surgical, is a member of the PAMS Alumni and Friends Advisory Board and a founding member of the Dean’s Circle. She served as the keynote speaker for the 2009 Department of Chemistry graduation ceremony and the 2010 Society of African American Physical and Mathematical Scientists annual banquet.
Bill Collins ’54, ’61 MS, Meritorious Service Award: Collins, a world renowned expert in tobacco field production, was a Philip Morris Professor in the College of Agriculture and Life Sciences for 28 years. Since retiring in 2005, Collins joined the CALS Office of College Advancement as senior director of development. He is a former member of the board of directors of the Alumni Association.
Judi Grainger ’72 MS, Meritorious Service Award: Grainger served as president of the Alumni Association board of directors in 2011 and served for a total of 14 years on the board. She also serves on the NC State Board of Visitors, the College of Education Advisory Board and the board of directors of The State Club.
Aaron Swart has always looked for opportunities to help others. He calls it a “spirit of service.”
And it is in that spirit that Swart, a 1996 graduate of the Poole College of Management, started the Panorama Personal Development Group in 2010 after working in the corporate world for several years. Swart is president and CEO of the Raleigh-based company, which works to “establish sustainability in talent acquisition and development, employee engagement, and retention.”
For Swart, that means helping people find and keep jobs and careers that fit their strengths and passions. He does that by guiding them through a self-evaluation of their strengths and weaknesses, helping them determine their own “brand” identity and then guiding them in communicating that effectively through their resume and online presence on sites such as LinkedIn.
“When people are secure in their own strengths and weaknesses and confident in their own brand, those people will get the jobs and be more competitive,” Swart says. “They know themselves. They know their skill sets, what they can offer the company.”
It can be difficult, Swart says, to get people to recognize their own strengths. “A lot of folks have been told through the years what their weaknesses are,” he says. “I really try to help them focus on the strengths they have. But it’s so natural to them that they may not realize it. When you put words to them, sometimes that can be very surprising to them.”
Swart then helps his clients write what he calls “your value statement,” a description of their core strengths that might fit on a marketing brochure. “You talk about what you’re good at, talk about what you’re going to do and talk about what the results will be,” he says.
Once that is done, clients are ready to communicate their brand to potential employers. A critical piece of that, Swart says, is a smart presence on LinkedIn. He will focus on how to do that as one of the speakers at the Career Services Webinar Series being held by the Alumni Association. Swart’s online sessions about how to use LinkedIn are scheduled for Jan. 22 and Feb. 12. To register, click here.
“LinkedIn is the crucial vehicle to let your brand come alive or die,” Swart says. “A lot of employers are going to LinkedIn and Facebook, trying to find out what you are about, what you are saying, what you are not saying. They need to see your brand consistency, that you are speaking the same language and that you are focused on who you are and what you can do.”
Helping people do that comes back to Swart’s notion of service.
“My goal, in the spirit of service, is to help people build relationships that will translate into success,” he says.